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| E-commerce Strategic Marketing |
"E-commerce marketing is crucial for online businesses. Discover the best strategies for attracting customers and increasing sales in this guide."
Regardless of the type of business or the size of the company, the most important thing is always to have good sales, right?
But what about you, do you have an e-commerce or are you thinking of having one and don't know what to do to get good sales?
It is no news to anyone that the Internet is an environment that offers several possibilities to increase the sales of any business. This is because many people buy online or, even before going to a physical store, they search the Internet for the best price and the best product.
In addition, people can buy a product through the website or app and then pick it up in the store, if the store has a physical space.
The fact is that having an online store does not diminish the need for you to have a good service, have quality products, engage with your audience or have good strategies to make the brand known and sell more.
Today, many businesses that were only physical, migrated to the online environment and with that the competition became greater. And what to do to stand out among your competitors on the internet? The answer is simple: use digital marketing strategies for electronic commerce.
Digital marketing is important for your company, as it allows you to explore different types of strategies and solutions so that you can promote your products using digital platforms.
If you still don't know where to start or what strategies to use, today is your lucky day. I separate 10 infallible tips to increase the sales of your e-commerce. Keep reading!
What is digital marketing?
Digital marketing is the promotion of products, services, and brands through digital media that are present in people's daily lives, to obtain significant results and increase relationships and communication with customers and consumers.
When this strategy is understood as a process and digital media undergo constant changes, it becomes easier to understand that it is necessary to analyze various factors to ensure the proper functioning of the business.
Therefore, through digital tools and channels such as blogs, websites, social networks, paid media, email, and others, digital marketing has proven to be very effective, generating satisfactory results for companies of different sizes and sectors.
Digital marketing is there to promote benefits, fulfill its role of taking advantage of digital trends and develop increasingly innovative and attractive business opportunities for the market.
And do you know what is the best of digital marketing? It's just that it's totally measurable.
When it comes to expanding the customer network, strengthening the brand, and increasing sales, digital media are perfect for testing and analyzing the effectiveness of action.
E-commerce or electronic commerce?
E-commerce is electronic commerce. Basically, it is a virtual store or online store, where the buying and selling process is carried out entirely through the Internet.
Electronic commerce can be accessed through electronic devices such as a computer, notebook, tablet, or cell phone anywhere and at any time, just by being connected to an internet network.
Through e-commerce, you choose the desired product, choose the available payment options and make the payment without having to leave your home.
As e-commerce is a fully digital business, it opens doors to explore digital marketing strategies, thus ensuring increased sales.
And it is precisely these strategies that we will see in the next topic.
Top 10 Strategies to Increase Your Ecommerce Sales in 2023
Now that you know what digital marketing and electronic commerce is, the most awaited moment has arrived. Learn about the best and main marketing strategies to significantly increase the sales of your e-commerce.
1. Upsell to customers
It's much easier to sell to an existing customer than to a new one, isn't it?
This happens because the existing customer has already gone through the entire buying process and already knows and trusts your product.
So, you can send an email to your existing customers, offering a similar product to the one they already bought. If they trust your brand and like your products, they may want to buy a more advanced product.
The upsell strategy serves exactly that purpose, to offer an upgrade to your product. In other words, we would say that you are offering a more sophisticated product to your customer.
2. Invest in Content Marketing
Content Marketing is a strategy that aims to spontaneously attract the public to discover your products, so it can be an excellent ally for you to apply in your e-commerce marketing.
The brand can, for example, invest in the production of educational, relevant and useful content that arouses the interest of its target audience in an e-commerce blog.
This content can be guides, tutorials, tips, and even an eBook on how to use a particular product.
Let's say you have an e-commerce for hair products. You can write an article on how to set up a hair program and give advice on which hydration, nutrition and reconstruction creams can be used at each stage of the program.
The blog is a great tool to attract visitors and, much better than having visits, is having potential customers, right?
So, using the same example, it's still possible to create rich material like a hair schedule template for people to download.
This is one of the best methods to generate leads. You can use forms or landing pages that are pages focused on converting users.
By putting this into practice, you gain more reputation, you become a reference and authority in matters related to the type of product you offer and, consequently, you increase your e-commerce sales.
3. Position yourself in Marketplaces
This digital marketing strategy for e-commerce can be very relevant to increase the sales of small virtual stores that are still starting their business.
Marketplace is an eCommerce portal, where your products will be displayed in a store for multiple visitors.
In this way, it is possible to reach a significant number of customers who, if they buy once in your store, may end up buying other times as well.
4. Use SEO techniques
SEO is the acronym for Search Engine Optimization, which means optimization for search engines. This strategy consists of a set of techniques that are used to position websites, blogs, and other pages in search engines such as Google, Bing, and Yahoo.
Everything that is applied through SEO for electronic commerce is always thinking about guaranteeing a good experience for users. That is so that they find what they are really looking for in the results pages.
For your e-commerce to rank on Google, for example, and be among the top positions on the search results pages, you need to respond to the public in the best way, not only in terms of quality content but also in terms of performance of the platform.
This means that you need to have a virtual store adapted for all mobile devices, make product descriptions using keywords, Link Building strategies, create friendly URLs, and everything that On-Page SEO implies.
These practices will make your e-commerce and its content more valued and more easily found on the results pages, increasing the chances of sales.
5. Send email marketing
Email marketing continues to be one of the best tools to maintain a closer relationship with your audience.
This is because, through email, it is possible to nurture your contact base, whether they are leads or customers. What does that mean? It means you can keep your database always up to date when there is a product replacement or launch, special promotions and discounts, and even new content on the blog.
It is very important to maintain a frequency of shipments so that people do not forget about your business. But, on the other hand, you have to be very careful in the number of shipments, so that this does not become invasive.
Even because an absurd number of submissions can damage your emails, causing them to be considered spam.
An interesting tip for your campaigns to work well and get good results is to analyze previous email interactions.
Thus, it will be possible to segment your contact base and target content according to interests, which increases the chances of converting your marketing into e-commerce.
6. Invest in paid media
If you want to achieve faster results for your e-commerce, paid media like Google Ads, Facebook Ads, Instagram Ads, and others are great options.
The payment methods allow a totally flexible investment, guaranteeing immediate results and being able to explore different ad formats.
In Google Ads, for example, it is possible to create ads for the search network, display network (banners on other sites), YouTube videos, remarketing ads, and others. And in Facebook and Instagram ads, you can browse individual images or groups of images, videos, slides, and more.
Exploring different ad formats and variations is important so that you can analyze and identify, through digital marketing metrics, the ads that are generating the most results for your virtual store.
7. Optimize pages for mobile devices
There's no denying that people are getting more and more connected, right? With each passing day, new trends emerge in the online world and most of people want to be on top of everything.
And it cannot be denied that people are usually connected to the internet through a smartphone.
Although we use a computer or notebook, the cell phone is the device that is most present in our daily lives.
Therefore, if you want to be successful with your e-commerce, make it mobile-friendly. To do this, create an online store with a WordPress website, with a responsive and mobile-friendly design.
To further improve the user experience and explore strategies focused on mobile devices, you can create an application for your e-commerce and offer special conditions for those who use this channel.
8. Invest in remarketing
Remarketing is basically marketing again, which is why this strategy is so important to your e-commerce marketing.
You may have already noticed that after searching for a product, ads for that same product started showing up on other channels. And surely you have thought: "How do they know that I need this or that I want this?"
The person responsible for this is Remarketing. The strategy consists of attracting the attention of those people who entered your store but did not make a purchase.
In other words, the remarketing strategy serves to remember or refresh the memory of users, who at some point showed interest in the products of your online store.
With this strategy, your e-commerce has a great chance of increasing the sales conversion rate, since you are giving the person a "second chance" to complete the purchase.
9. Set up an Instagram shop
Social networks are channels that are very present in people's daily lives and have become excellent showcases for electronic commerce.
Mainly Instagram, which has visual appeal and a shop feature on the platform itself. With this social network, it is possible to show people how they can use the product.
For example, if you own a clothing store, post with people who wear those clothes. Or if you have a semi-jewelry e-commerce, make posts of people wearing the pieces, whether it's on their arm, neck, finger, or ear.
Also, it is possible to explore in this channel strategies such as content marketing for e-commerce that will help and direct you to create the best content for your personas and target audience.
10. Invest in influencer marketing
Currently, this is a marketing strategy that is well-explored by various brands. It consists of using digital influencers to attract more people to your business.
Surely you have already seen, for example, on Instagram, several influencers indicating the products of a certain brand.
Finding an influencer who already has a good reputation and authority in the digital environment to connect with your brand will greatly increase your chances of sales.