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| Influencer Marketing |
"Influencer marketing is the future of online advertising. Learn how to leverage social media influencers to increase brand awareness and sales."
Did you know that the influencer marketing industry generated $15 million worldwide in 2022?
In addition, it is expected to reach 24.1 billion dollars by 2025.
So influencer marketing will continue to be one of the main marketing strategies for brands for years to come.
Companies rely on influencers to create their campaigns for their various benefits. And it is that thanks to influencer marketing you will be able to:
• Increase your reach.
• Increase the Awareness of your brand.
• Know more and better your audience.
• Create unique and quality content.
• Humanize your brand.
• Directly impact your Target.
• Increase the conversions of your sales.
• Improve the impact and image of your brand.
Therefore, if you want to be the order of the day, you should start introducing this strategy into your marketing campaigns.
However, like any strategy, influencer marketing is evolving. So it is important to be up to date with all the trends that are emerging.
For this reason, today I bring you the 13 influencer marketing trends that will rock this 2023. Get to know them!
13 influencer marketing trends for 2023
Will the video format continue? What social networks will be a trend? Will macro influencers continue to succeed? Keep reading and find out!
1. Authenticity and transparency
Authenticity and transparency will be key to making content created online credible.
Users today are over-informed, so they are more demanding and mistrust the content they see on social networks.
Keep in mind that if you want to win over your audience, you should look for influencers who convey your brand image and share your same values, in every way. Only then will you be able to create a link between the brand and the influencer.
For their part, influencers also expect the same from brands. Many influencers are aware of those brands that are not very credible, which is why they reject their collaborations.
More and more influencers are looking for collaborations that have a positive impact on their image. That is, to represent them.
2. Livestream shopping
Direct purchases from social networks have gained strength in recent years. And they will continue to be the focus of brands this 2023.
Taking into account that the video format is booming, many brands have begun to introduce the live purchase option. Thus, users can make the purchase while the influencer makes a live broadcast.
In September, Instagram introduced Live Shopping which allows people to buy products directly from Instagram Live.
On the other hand, the direct ones on Tik Tok have been gaining popularity. Therefore, the platform has been considering adding live shopping functions for months to reach Ecommerce.
Do you think it will during 2023?
3. More popularity of micro and nano influencers
Micro-influencers and nano influencers will continue to increase in popularity this year.
Keep in mind that more and more brands are looking at Engagement to achieve successful campaigns. Even above range.
And it is precisely the smaller profiles that have a higher percentage of Engagement, surpassing the larger profiles.
In fact, from our experience, the most engaged micro-influencers can double the reach of a macro influencer. And even the return on investment.
This is because users trust more in the content created by micro or nano influencers.
Keep in mind that 53% of micro-influencers do not ask for remuneration for their collaborations.
So it is more likely that they collaborate with those brands that they really like and motivate them. And users are aware of it.
For this reason, working with micro-influencers is an excellent option if what you are looking for is to increase the impact and Engagement of your brand.
4. Video content
The rise of Tik Tok and Twitch has meant a change for the consumption of content in video format.
Users expect more video content, be it long or short. Because this format is much more enjoyable, dynamic and easy to see.
Social networks are aware of this trend. For this reason, each platform has been adapted to the needs of the users in each social network.
Some have lengthened the videos, as is the case with Tik Tok. Others have shortened videos, such as YouTube Shorts or Live. And others have directly introduced the video format, such as Instagram Reels.
Video content is much more natural and spontaneous, which is why it usually generates more Engagement. It is also more versatile and allows you to create all kinds of content.
5. Cross Channel Campaigns
One of the main trends of 2023 is to collaborate on different platforms.
Taking into account that media users interact between 6 and 7 different social networks, brands have begun to create influencer marketing campaigns on different channels.
This trend seeks to adapt advertising to the type of content that is made in each social network.
For example, it can be a video on the uses of the product on Tik Tok and a Post of recommendations on Instagram.
The important thing is that the content adapts to the trends that are carried in each social network and, of course, that Target is on that platform.
6. Adapt new technologies: AI, RA, AR
In recent years, new technologies based on artificial intelligence have emerged that will totally change the digital world, such as augmented and virtual reality or the metaverse.
Therefore, this 2023 you should consider introducing these technologies to your marketing strategies.
For example, you can create augmented reality filters with which users can try products before buying them.
Thanks to these versatile and multifaceted technologies you will be able to create completely new influencer marketing campaigns.
There is still a lot to learn about artificial intelligence, but surely 2023 will come with changes marked by these technologies!
7. User-Generated Content
User Generated Content or UGC will be key to influencer marketing in 2023.
As you already know, UGC consists of content created by the user's own will. Therefore, it allows the brand to publish natural and spontaneous content based on the experience of the customers themselves who have wanted to give their opinion or show their acquisitions.
For example, if you have a clothing brand, customers can create content for your social networks by recommending clothes, showing their looks or hauling their orders.
On Tik Tok and Instagram, this type of content generates a lot of expectation among users, since Lifestyle influencers usually show their daily Looks.
8. Product Co-Collaborations Between Brands and Influencers
This trend has been gaining strength in recent years.
There are many brands that have already begun to launch collections together with influencers.
In this way, the brand manages to make the influencers true brand ambassadors and directly impact the same Target.
What do you think of this trend?
9. The rise of Twitch
Twitch has been without a doubt one of the most successful social networks of 2022.
This platform has become a benchmark for streaming and content in real-time. Especially for the world of video games and Streamers.
Therefore, Twitch is expected to continue to gain audiences and launch new features throughout 2023.
10. Podcasts of all kinds
Podcasts are a trend and will continue to be for the next few years.
The versatility of podcasts has been key to its growth, since they allow any topic to be discussed.
Many brands have already started creating their own Podcasts and inviting influencers to gain visibility and trust from both listeners and influencers.
Therefore, you should know that the world of podcasts will also have its own trends this 2023.
Among them, are the popularity of live and direct Podcasts or the growth of transmedia Podcasts and video podcasts. In addition, more interaction with the community and more and better publicity are expected.
We will see how these trends evolve and what novelties will emerge during 2023.
11. Instagram is still the reference
Instagram continues to be the social network of reference for influencer marketing.
To this day, Instagram continues to resist, although it is increasingly suffering from the news of the competition.
In addition, it must be taken into account that other networks such as Tik Tok and Twitch reach the top with advertising on social networks by influencers.
In fact, Tik Tok has already managed to win over a large part of Generation Z.
However, Instagram is aware that if it wants to continue being the pioneer it needs to reinvent itself and adapt to new trends.
For this reason, it has not stopped launching new functions. For example, “Reels” to offer more video content or “Notes” to write simple and short text messages like on Twitter.
12. Long-term collaborations
In 2023, long-term collaborations between brands and influencers will be a trend.
Until now, specific collaborations were made in which the influencer promoted a service or a product on a single occasion.
However, now brands are looking for influencers who want to maintain a lasting relationship with them, since this way the influencers can know and test their products or services for a longer time.
In this way, brands ensure that influencers create credible content and vice versa.
This trend not only improves the trust of users but also between the brand and the influencer.
13. More regulations for influencer collaborations
The number of influencers is growing day by day. So the legislation is becoming more rigorous in this new world. Advertising with children indicates if it is a paid collaboration, even some countries have begun to restrict the advertising of certain products to minors.
In addition, social networks are becoming more rigorous with the restrictions on content created by minors.
Therefore, it is important that you take into account the legislation to create responsible influencer marketing campaigns.